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The idea came from the observation that in the pizza’s home countries such as Italy and
USA(New York), pizza is generally made by men.
- The design embodies the process of making pizza dough, by kneading and spinning it in the air.
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The motif is the appearance of spinning dough over a hand in the course of making the
dough. The design is intended to look manly, with its thick and powerful font selected
to express the image of misters making pizza.